S9 Special: Build Your Teaching Brand with Videos
Basma Abd Elhamied, founder of TEFLship, talks about the importance of having a personal brand, how teachers can start, and how video can help. Basma also shares practical tips to start creating videos.
S8E2: Creating Content To Grow Your Learning Community
Teacher and founder of English with Amy Online talks about the different types of content she creates to promote her online teaching business and attract paying students. Whether you own an education business or want to create a community around your school, this episode with provide insight into the type of content you can create and best practices to keep in mind.
S7E10: Misconceptions About Social Media with Ola Kowalska
Business Coach and Mentor Ola Kowalska tackles common misconceptions about using social media in English Language Teaching (ELT), and shares what we need to focus on to grow our teaching business.
S7E4: Ingredients for Great Copy to Grow Your Teaching Business with Jennifer Murray
Jennifer Murray, founder of Best Words Copywriting, talks about content versus copy, and the key ingredients we need to keep in mind when creating content for our personal portfolio or teaching business.
S6E8: Using TikTok to Inspire and Support Students
Teacher and Examiner Ruth Brewer shares how she uses TikTok to create bite-sized learning to help students prepare for their English exams. Ruth talks about the type of content she publishes, its impact on students, and what to keep in mind when creating educational content on social media.
S5E10: Building Your Personal Brand on LinkedIn with Gina Rodriguez
ELT Marketing & Education Consultant Gina Rodriguez talks about the benefits of building a personal brand on a site like LinkedIn for teachers. Gina unpacks how to set up and maintain a LinkedIn profile in three steps and provides tips on following netiquette for different social media platforms.